We have apps for everything today. Be it games or apps to monitor heart rate, organizing to-do lists and even complex CRMs, everything is available on a smartphone screen. Smartphones sales have outgrown computers and the younger generations are getting their first experience of the Internet on smaller screens instead of desktop computers. The result is an ecosystem that insists on a mobile experience for consumers from online businesses of all shapes and sizes.
Apps can push information to users, adapt to slow data connections and create a more visual experience for the consumer while possibly adding a new set of customers for the business. But to achieve that, an Android app must stand apart from the crowd on Google Play.
Staring small in developing markets like Asia or Latin America may give your app the experience it needs to reach the Top 10 spot in North America. You might end up spending 30 times more resources in North America and Europe to achieve that. Starting small will allow you to manage your precious resources more efficiently.
Pay Attention To Android
An iPhone may have been the primer to smartphones and apps for most of us, but Android is the dominant platform at present with more than 50 percent market share in most markets.
Create A Great App
The best apps are good at doing one thing exceptionally well. Apart from being well designed in visuals and user experience, and solving a real world problem for the user, it is imperative that the app is original and a significant improvement on other products.
Aim For Virality
Integrate viral elements to the fundamentals of your app. Users who enjoy the app are potential marketers to attract new users for your app. Make your app fun to use with friends.
Remember Rules Of Marketing
Allocate budgets for app promotion to attract a first batch of test users. Measure metrics and ascertain value of each user before embarking on more systematic campaigns.
Get The Experts
Compared to the web, mobile marketing providers are extremely fragmented. As a result, accurate measurements of data can prove to be a challenge. Try to stick to CPI (Cost Per Install) model as much as possible.
Analyze all usage data from the app. Employ tools to track and measure everything that happens inside your app – what draws the most traffic, clicks, traffic sources and the sources that bring in the best users.
Free Is The Key
Use the magic word – free. A price tag on app download makes a huge difference for potential users. Think about monetizing your app later with in-app purchases.