There have been claims made that movie rental boxes are 123movie taking over the home movie entertainment business. Many traditional movie rental businesses are closing up shop, but are these boxes going to replace the movie rental store as we know it? The boxes tend to be more convenient since they are easy to setup in many locations, however the wait times to rent a movie can be long or longer than going to the actual video store. Also while movie rental boxes are cheaper tending to cost $1 per night, they can end up becoming more expensive in the long run. This article will explore this topic more in-depth.
These movie rental boxes are everywhere. We’ve seen them in grocery stores, shopping centers, and they are now sprouting up at gas stations. Setting up a movie rental box only costs tens of thousands of dollars while setting up a movie store franchise can cost hundreds of thousands. This has made them very attractive opportunities for entrepreneurs, however what does it mean for the consumer? The fact is, is that even though these things are everywhere, selecting a movie from them can be an extremely lengthy process. You could end up waiting longer in line at a movie rental box than going to the actual video store. But it doesn’t stop there, here’s what else you need to know.
These boxes main selling point is that they only cost $1 per night to rent a movie. However, this can be very misleading and is really a creative marketing ploy which makes these boxes extremely profitable to their owners. Because its only $1 per night many consumers engaged in busy lives will hold onto these movies for a week or more racking up more charges. While the average video store charges about $6 for 4 to 5 days of rental time, buying into the “its only a $1 per night” can end up costing you in the long run.
While the boxes are becoming more and more popular it will be up to us as consumers to see if they do or do not become a mainstay. While they are easily accessible, wait times can be longer than the video store, and you also don’t get human customer support if there is a problem. While they are extremely cheap, you could end up paying more if you aren’t prompt in returning the films you’ve rented back to the box. So bear these things in mind next time you see a movie rental box, and happy movie watching!
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