The Growing Popularity of Free & Casual Games

Free online internet gaming has exploded over the past 10 years and now comprises of a large collection of game developers, publishers, web portals and millions of casual game players. Talented game developers are in more limited supply than publishers and portals, yet even they are steadily growing in supply as more companies and brands look for sponsorship deals with high quality upcoming free games.

Wide brand exposure can be gained from sponsoring free online games and more companies are looking towards game sponsorship and in game product placement as a serious advertising platform. Portals are in the greatest supply with a huge amount of gaming orientated sites offering the developers creations, indeed some game developers also offer their own web portals such Ninjakiwi and Armor Games. These are two of the more popular and innovative gaming developers with Armor Games holding a top 1000 traffic rating.

Behind such successes are talented flash game designers and coders, it is usually one or two experienced designers that plant the seeds from which top free gaming websites flourish. Casual gaming both free and paid LEGO Lights downloads have become so huge online that the genre has the greatest presence in the world’s most highly trafficked websites.

Ninjakiwi have an in house team of developers, they are owners of the very popular brand of games named Bloons. The first Bloons game was introduced back in mid 2007 and the series has already been played hundreds of millions of times. If you compare such an audience exposure rate to the most popular video watched on you tube, it is easy to see why advertisers are turning to free online games to reach global audiences. What’s more intriguing are the demographics behind casual game players with a considerable percentage of the audience being young adults. This demographic has caught the attention of many blue chip companies including mobile giants Orange and O2 who regularly advertise through Mochiads – an in game preloading ads platform.

As the advertising revenue increases for free games so will the creativity, detail and complexity of their design. Developers are now creating games targeted specifically at certain age ranges, including teens, young adults and mums.

Ninjakiwis’ list of games is expanding rapidly. As their brand has received greater exposure over the past year they have branched out from their original success of Bloons to produce other games with different concepts, some have been received with more enthusiasm than others. Some of their successes include:

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